Attraction Marketing, NLP, and Magnetic Sponsoring: Three Ingredients for More MLM Leads
Multi-level marketing or MLM has truly taken the marketing world by storm. And now, three new efficient methods have been added in its huge family of marketing techniques – attraction marketing, neuro linguistic programming or NLP, and magnetic sponsoring. How do these three marketing methods affect MLM leads? Let’s find out by briefly discussing them one by one.
Educating the customers is one of the main principles of attraction marketing. Attraction marketers believe that more prospects would be encouraged to purchase or become an affiliate if they are well-acquainted of the details of the product being promoted.
Attraction marketing involves a number of tools you can use to enhance your MLM lead generation. While most of them are still underdeveloped, here are some tools that are already proven effective in creating more leads for MLM:
Tool #1: You. You are the most important tool in attraction marketing. The best thing to attract people to purchase your product and/or share the same business endeavours as you have is through showing them that you are knowledgeable enough about your product or service, the market or niche, your target customers, and the marketing strategies you are using as of now. Also, you need to be skilful in applying relatively new marketing approaches, addressing customer feedback, and guiding new affiliates. Ultimately, you are expected to have a strong, ideal character that should be inherent to a trustworthy businessman.
Tool #2: Lead Capture. This is one or more web pages where people could access free information about your product or service. This may also contain video tutorials, articles and e-books that would help enhance the knowledge of your prospects about your products and niche.
Tool #3: Email Listing and Autoresponding. This email service consolidates your new affiliates or customers by supplying them with brief but concise and valuable information about your product or service. This relieves the stressful work of emailing each and every person one by one.
Neuro Linguistic Programming or NLP is closely related to attraction marketing. It is actually an alternative psychotherapy used to enhance communication and promote self-awareness. Many marketing advocates believe that NLP can be efficiently applied to MLM to generate more leads. This approach correlates what you and the client thinks (neuro), say and hear (linguistic); it also relates to how both you and the customer behave based on experience (programming). The most important benefit that we can get from NLP, therefore, is the ability to properly decode what the customers say on their feedback before, during and after trying out your product.
Dubbed as the “new wave” of Internet networking, magnetic sponsoring is an innovating MLM practices that promotes less aggressive and friendlier recruitment process. It saves network marketers from buying MLM leads, which is truly a nasty activity since you usually shell out more money than what you earn.
What makes magnetic sponsoring different from attraction marketing, NLP and other MLM practices? Well, the most noticeable distinction is that this marketing approach seeks to provide solutions to potential or realized problems first, before the prospect decides to join the business network and become an affiliate. When you look at it, it seems to be vague, but thinking through would make you realize that one of the major reasons why affiliates easily give up is because they don’t know how to solve their networking problems in the best possible way. By making the solution to common business problems know beforehand, prospects would gain a better understanding of what the business network aims for. More importantly, they would feel more secured knowing that solutions are already provided for them even before they join the network. This does not only allows the start of a business relationship, but also develops a bond of trust between the prospects and the marketer.
Attraction marketing, NLP and magnetic sponsoring – all these three are powerful Internet marketing tools that can revolutionize your Internet marketing experience. All you need to do is to be patient, become knowledgeable and be skilful enough with the said marketing practices. Remember to practice good communication and explore opportunities to apply these new marketing practices. Who knows? You could generate thousands to millions of MLM leads in just a short period of time.
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