Posted by RuthBurr “Panda” has become kind of a dirty word among SEOs. Tweet about a trip to the zoo or a cuddly stuffed animal, and you’re bound to get a tweet back saying, “Ugh, don’t say panda, I’m still traumatized.” My response to this reaction is twofold: Reaction 1 : Whatever, you guys. I still love pandas. I mean, look at this guy: Pandas! by RickWeiss, on Flickr Reaction 2 : Whatever, you guys. I love Google Panda. The hell you say? Yes, that’s right. I’m kind of a fan of Google Panda. Why? Because in addition to being an SEO, I’m also a Google user. I use Google multiple times every single day; everything from topics I’m researching for work, to the menu of the place I’m going for dinner (WHY PDF WHY?), to a variety of queries that start with “can dogs eat.” And back in 2010, Google started to suck. An embarrassing anecdote During the 2010 holiday season, I went out and got myself my very own, non-plastic, real live Christmas tree for the first time. Unbeknownst to me, that tree came with a very special Christmas gift just for me: fleas. My apartment got fleas like your great-aunt’s cat Mr. Mittens. It was bad , people. And it being the holiday season, I was pretty strapped for cash. What I wanted was a way to get rid of the little bastards myself, without calling an exterminator or spraying my apartment with poison. So what did I do? I turned to Google. Here’s what I found: pages and pages of articles titled “How to Get Rid of Fleas” that were all meaningless, thin-content paragraphs riddled with links to exterminator services. Not just one or two, but multiple searches resulted in a SERP full of this garbage . It was only after a fair amount of digging that I was able to find the solution (vacuum alllllll of the things really thoroughly, seal your clothes/bedding in a plastic bag for a day or two and then wash them in super-hot water) I was looking for. Lately, I’ve been speaking to some college classes on SEO and when I start to talk about Panda, I ask if they remember a time when it seemed like every search they did turned up shallow, worthless results that seemed to talk about what they wanted, but didn’t actually provide any answers. And you know what? They all remember, and they all agree that SERPs have improved significantly since then. The Panda update was an upsetting, stressful time for SEOs and business owners alike. It was far from perfect; a lot of perfectly good content got knocked out with the bad, and a lot of innocent (i.e. non-black-hat) websites were affected. But it ultimately did make a lot of SERPs better, returning more trustworthy information that is more relevant to the query. Take a look at the SERP for “How to Get Rid of Fleas” today. It still has a ton of results from sites like eHow and Instructables, which are sites that we might typically associate with having been hit by Panda. The difference is that now, those pages actually contain information on how to get rid of fleas. Additionally, there are results from highly reputable sources like the ASPCA, adding a measure of trust. Panda was intended to make sure that when people Google something they can actually find it. On that measure, I’d say it succeeded more than it failed. Bad panda “But Ruth,” I hear you say. “You should know as well as anybody that innocent businesses were affected by Panda. People lost a lot of business.” I know, and I kind of blame Google for that. They told us that the best way to rank was to have content on every page. No matter how many times they told us “create content for users, not search engines,” by also telling us to have content on all the pages, they were effectively saying “create content for search engines.” Small businesses often don’t have the resources to create the kind of consistent, deep, relevant content that Google really wants. I can see why creating a bunch of keyword-rich but otherwise meaningless content might have seemed like the next best thing. I can only imagine how frustrating and scary it was for businesses to have their pages wiped from the SERPs in Panda’s wake, and I KNOW how frustrating it was for SEOs to try to help those once-burned, twice-shy businesses get back into Google’s good graces. How Google makes money Google makes money because Google has gigantic market share. They can charge advertisers more because they have the biggest pool of potential ad impressions and clicks to sell. This means Google has a complete interest in ensuring that when people search for things, they find exactly what they’re looking for. That’s it. Google does not care whether or not they foster small or local business growth in the U.S. and abroad. They only care about serving up the most relevant results they can to as many people as they can, so everyone keeps using Google. Like I said, Panda wasn’t perfect, but it did make a big difference in SERP relevance to a lot of queries. The other side of Google’s gigantic market share, however, is that many businesses need some kind of presence on Google to succeed. We owe it to our clients – nay, we owe it to the Internet itself – to help them actually create relevant resources for users who search on their keywords. In addition to pleasing Google, you may convince some of those people to buy something. It also means that we should make sure our clients invest in diverse sources of traffic. If a site has more than 50% of its traffic coming from Google, that leaves you pretty vulnerable to changes in Google’s algorithm. Finally, it’s more important than ever to help businesses of all sizes – even those who can’t afford SEO – market themselves online, the right way. I’m so excited that SEOmoz is working with GetListed now . I’m hoping that with increased access to resources to market themselves online, small and local businesses can start knocking content farms out of the SERPs. I’m also hoping that future updates like Panda – designed to keep quality in the SERPs – will be less dangerous to small and local businesses, because they’ll know more about what to do and what not to do. I’m also hoping we can go back to thinking “D’AWWWWWW” instead of “D’OH!” when we see a cuddly guy like this one: Panda by George Lu, on Flickr Sign up for The Moz Top 10 , a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
And Comment Below! Success in MLM by Starting Off Right David Angelo and Me with my New Audio CD How you start your MLM home business is critical to your success. This post gives suggestions on how best to have success in MLM by starting off on the right foot. How to Increase Chances of FAST Success in MLM I recently spent some time with my good friend David Angelo and he shared with me how he starts his teammates when they get started. No matter what their history is he has them make out a list of 100 people they know and then talks to them about how to share their MLM home business with them. Now, some of you may be reading that and thinking how your warm market is burnt out or would not be interested in your new MLM home business, am I right? Wouldn’t it be easier to just get online MLM leads? Have people emailing you that they want to sign up with you? Well, it is true that it is cool to have people emailing you they want to join your business but the truth is, it is NOT fast nor easy if you have never done any online marketing. (I’ll explain later.) You Can Sign Up More Warm Market Once You Have Success in MLM, It’s True OK, it is true, you WILL be able to sign up more of your warm market into your MLM home business once you have made some money but IF you are wanting to see some FAST success, be willing to at least see if ANYONE in your warm market is open. You see, that is the key, don’t try to sign up your warm market, just initially see if they are open, then, get them to watch a presentation and see where it takes you. By keeping a list of who you have reached out to, you will be able to (and should) go back to the ones that didn’t get involved once you have made a few bucks. Marketing Your MLM Home Business Online I get a lot of leads and traffic everyday to look at my MLM home business. The last 3 days I have literally not talked to anyone on the phone due to having my wisdom teeth taken out but have still made thousands of dollars per day. However, it was NOT like this when I started. It took a LOOONG time to get my online presence setup and create enough traffic to get any kind of leads or sales. This was NOT fast. Now, lets look at how I actually got started in my MLM home business that DID help me create success. From February 2006 to July 0f 2009 I had been involved with around 11 different MLM home business opportunities. Yes, I was an MLM junkie. I loved the idea but never quite found the right fit for me. AND, worst of all, I had pitched my warm market every single one of them. However, like in all the rest of them, when I started with the MLM home business I am still with in July f 2009, I made the calls again. I knew that some would be skeptical but all I was doing was seeing who was open to an opportunity. I wasn’t a chicken. I knew some would laugh at me, and some did, but I called anyway. If you are going to have success in MLM , in my opinion, you need to have the attitude that you DON’T need approval but you are going to do it anyway and your warm market is a great place to start as any of them that get started can contact their warm market too, it’s easy, and easily duplicated, unlike online MLM marketing. I Love Online MLM Marketing But, It’s Not Fast For Success in MLM Like I said, I love online MLM marketing but it is not fast for people to have success in MLM and most do not have the gumption to stick with it long enough to see it actually work. If you can start off right by at least reaching out to your warm market first, you greatly increase your chances of success in your MLM home business. Here are some suggested resources for you to start off right: – Unique way of approaching warm market when you have failed at other MLM home business opps – How to prospect with posture – How to get results from a burnt out warm market – 30 Great MLM Prospecting Questions If you are just starting with your MLM home business, do yourself a favor and at least approach, with a good posture, your warm market. It is the easiest to duplicate and quite frankly the ONLY reason someone should be scared to do so is from a lack of training which, any of the above resources will help you overcome so YOU can have success in MLM! xxxxxxxxxxxxxxxxxx Maintaining Your Power, Now on Audio CD xxxxxxxxxxxxxxxxxxxxxxxxxx If you Wanna Get Supercharged, Snag a copy of my brand new Audio CD that was just released called “Maintaining Your Power”. This CD will have you strong like bull while prospecting and it also makes a great gift to your downline as well. You can now pick up a copy of this audio CD for only $14.95. You can buy by going here and be sure to ask about our bulk discount by emailing me at email@example.com xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx If you enjoyed this post please comment and share if you want more content like this Ray Higdon Skype: ray.higdon Email: RayHigdon@RayHigdon.com Work With Me – Numis Network Image: digitalart / FreeDigitalPhotos.net PS: If Your Upline Does Not Have a Step-By-Step Blueprint For Success, Check This Out (Unless You Already Have Too Many Leads) – Click Here For Instant Access If you enjoyed this blog on success in MLM, retweet and comment please Free Video: 10 Ways to Get 50 Leads Per Day ( With Little to No Budget ) I struggled with Marketing until I paid a lot of money to learn these secrets. The Only Reason You Shouldn’t Enter Your info is if You Already Have too Many Leads. Note that your Your email will be used to send you the promised information and daily alerts about new blog entries. You’ll be able to unsubscribe any time. We may also give you a call to offer you additional services and assistance in your marketing setup. Name: Email: Powered by Subscribers Magnet
Read this article:
Success in MLM by Starting Off Right