Tony Robbins: Eyes on the Prize
“Success begins in you” – this is one of the mottos of the sought after book writer and coach, Tony Robbins. Who exactly is this guy? How can he help you reach your goals as an Internet marketer? Does he really teach how to become successful, or is his strategies just tin bits of scam? Let’s discuss the answers to these and more by looking at his life and career as an Internet marketing guru.
Tony Robbins: Growing Up
Born Anthony J. Mahavorick, Tony Robbins came to the world on February 9, 1960 in California. He spent his childhood years in Azusa. As a child, the young Robbins could be described as a “big mouthed fellow”, as he was able to talk convincingly with his playmates, and even to his parents!
Growing up, Anthony faced a very challenging situation in his life – he suffered from a rare disease termed acromegaly. This was caused by a growth on the pituitary gland in his brain. This resulted to the unusual growth spurts. What’s more to this is that he had to face a new life with a new step dad. Despite of these things, Anthony did not give up; he utilized his stepfather’s surname “Robbins”, and graduated from Glendora High School.
Anthony Robbins: Starting Out
As a promoter of seminars by Jim Rohn, Tony Robbins became a mentor on Neuro Linguistic Programming or NLP. This system is believed to be a great potential to improving one’s business outcomes. As he teaches others about NLP, this strategy taught him in return by means of triggering new self improvement ideas in his head. From being a promoter, he decided to work on his own by writing his first published book, “Unleash the Giant Within”. While the title of this book is very encouraging, Robbins’ life in reality was quite depressing for him as he had to pay overdue house mortgage payments.
Tony Robbins – Present Life
Robbins pursued his career on personal development and self-help coaching. Today, his own company, the Robbins Research International, makes millions of dollar every year. He is a peak performance coach, as what he prefers to be called, as his perseverance paved his way to being one of the most successful American self help coaches.
To top it all up, he has become personally connected with Bill Clinton, Anthony Hopkins, Pamela Anderson, Nelson Mandela, and other celebrities who enjoyed reading his books and learning more about how they could improve themselves.
Anthony Robbins and His Breakthrough Success
Tony Robbins has written several successful books and developed effective success blueprints, but what you should really learn about is his “CANI”. CANI is an acronym for “Constant And Never-ending Improvement”. This was developed by Tony about 10 years ago. Dr. Edwards Deming, a Japanese leader who pursued techniques on how the Japanese could reach economic success and world power. Actually, CANI refers to a combination of two words in Japanese – “kai” meaning change, and “zen” meaning good; this forms the word “kaizen”. However, Robbins preferred the term “CANI” instead of kaizen, to make it sound more American, since his target clients are mostly Americans.
So what is CANI all about? In your desire to make great sales in just a small period of time, you might get so overwhelmed with your end outcomes and goals. You might lose concentration as you perform your marketing techniques; fortunately CANI has the solution to help you maintain your focus.
According to Tony Robbins and as testified by the marketers who tried it, CANI is able to create a momentum for you that would make your competitors’ knees tremble. This momentum does not only focus on business aspects, but it’s actually more concerned on your personal life. As you follow the CANI system, you will grow more mature as a person, which will bring you personal satisfaction and real fulfilment. Lastly, CANI is able to wake up the innovative person in you. Remember that the Internet market changes rapidly, and so you’ll need to be more creative and flexible with your techniques and strategies to improve leverage.
And mind you, CANI doesn’t really require you to improve yourself in one time, big time manner. It will actually encourage you to only make simple, small yet helpful improvements on a day to day basis. Robbins believes that improvement should be a long yet assuring process; it should never be done by force or out of pressure. According to people who are into CANI, they were able to get pass the hurdles of their lives and get beyond the self-imposed limitations they had.
CANI is not only for prosperity and financial matters; it can also be applied to many areas of one’s life. It can help you with your family relationships, health and fitness, friendship building, education and career advancement, spirituality and a whole lot more!
Summing it all up, Tony Robbins is truly a living proof that when your eyes is set on the prize and your ready for daily self improvement, nothing is impossible.